Joy isn’t a marketing word for us. It’s the bar a company has to clear before we’ll back it: does it actually make the lives it touches a little better — for the customer, for the people doing the work, for the world the business operates in? Our first company is anti-seo.com.
Real prices. Real availability. Per-trade reputation. anti-seo.com connects Texans to licensed plumbers, HVAC techs, electricians, and twelve more trades across home, commercial, and professional services — without the ad auctions, lead-resale games, or phantom quotes that have hollowed out search for the work. Launching in DFW; Austin, Houston, and San Antonio next.
Visit anti-seo.com →The businesses that earn our investment do something specific well, charge a fair price for it, and leave their customers calmer than they found them. That sounds modest. It is, in fact, exceedingly rare. Most businesses optimize for extraction — clicks, fees, attention, lock-in. We back the ones that compound by being worth coming back to.
These are the questions we ask before we invest, and the commitments the businesses we back are expected to keep.
A business that brings joy works. It does what it claims, on time, without theatrics. Delight without competence is decoration.
Joy and hidden fees can't coexist. The price you see is the price you pay; everything else is an apology.
A joyful business treats customers and the people doing the work with the same care. Arbitrage between them is the opposite of joy.
We back operators we'd still be proud to know in a decade. Quick churn is rarely joyful for anyone involved.
“Joyous Brands is owner-operated. I started it because the best businesses I’ve been part of had one thing in common — they made the people on both sides of the transaction glad they showed up. That’s the only kind of company we’re willing to put our name on.”